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Privacy & Cookie Policy

Last updated: November 2025

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1. Important Notice

This Privacy & Cookie Policy explains how Armour Concrete & Liquid Screed Pumping Limited (“we”, “us”, “our”) collects, uses and protects your personal data when you visit our website, contact us, or use our services.

We take your privacy seriously and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are the data controller of any personal data you provide to us.

If you have any questions about this policy or your rights, please see the How to Contact Us section below.

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2. Personal Data We May Collect and Why

We may collect and process the following personal data:

  • Contact details: such as your name, email address, and telephone number when you fill out our contact form or request a quote.

  • Communications: any correspondence you send us by phone, email, or through our website.

  • Project details: information about your property, site access, or service requirements to enable us to provide accurate quotes and carry out work.

  • Website usage data: including your IP address, browser type, and browsing activity through the use of cookies (see Section 3).

We collect this data to:

  • Respond to your enquiries and provide accurate quotes.

  • Deliver our services and manage customer relationships.

  • Improve our website and customer experience.

  • Meet legal and regulatory obligations.

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3. Cookies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites recognise your device and improve your browsing experience.

Types of Cookies We Use

  • Essential Cookies: required for the website to function properly (for example, to submit forms).

  • Analytics Cookies: used to understand how visitors use our website and help us improve it. We use Google Analytics 4 (GA4) for this purpose.

  • Preference Cookies: remember your settings and preferences for future visits.

  • Social & Third-Party Cookies: may be used if you share pages on social media or view embedded content.

How to Manage Cookies

You can refuse or delete cookies by adjusting your browser settings. Please note that disabling some cookies may affect website functionality.

For more information, visit:

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4. How We Use Your Personal Data

We use your personal data to:

  • Respond to enquiries and provide quotes.

  • Deliver our services and manage projects.

  • Communicate important information (such as updates to services or policies).

  • Improve our website through analytics and feedback.

  • Comply with legal obligations.

We do not send marketing emails or newsletters, and we never sell or rent your data to third parties.

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5. Legal Grounds for Processing

We process your personal data under one or more of the following legal bases:

  • Consent: where you have given consent (for example, accepting cookies).

  • Contract: where processing is necessary to perform a contract or take steps before entering one.

  • Legitimate Interests: to respond to enquiries, operate our website, and improve services.

  • Legal Obligation: where required by law or to comply with regulations.

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6. Who We Share Your Personal Data With

We may share your personal data only where necessary with:

  • Service providers who help us operate our website, manage hosting, or provide analytics (for example, Wix and Google).

  • Law enforcement or regulators if required by law.

All third-party providers are required to keep your data secure and use it only for the purpose we instruct.

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7. Data Transfers Outside the UK

As our website is hosted on Wix, your personal data may be transferred outside the UK or European Economic Area (EEA).
Wix complies with the UK GDPR and uses approved safeguards (such as Standard Contractual Clauses) to protect your information when it is processed overseas.

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8. How Long We Keep Your Data

We keep personal data only as long as necessary to fulfil the purpose it was collected for.

  • Contact form and enquiry data: retained for up to 2 years.

  • Project and service records: retained for up to 6 years to comply with business and legal obligations.

After this period, your data will be securely deleted or anonymised.

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9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.

  • Correct inaccurate or incomplete data.

  • Request deletion of your data (“right to be forgotten”).

  • Restrict or object to how we process your data.

  • Withdraw consent (where applicable).

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise your rights, please contact us using the details below.

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10. How to Contact Us

Armour Concrete & Liquid Screed Pumping Limited
Company number: 14166289
📍 12 Summer Hill Street, Birmingham, England, B1 2PE
📞 07802 384101
📧 armourconcretepumping@gmail.com
🌐 www.armourliquidscreeding.co.uk

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If you are unhappy with how we’ve handled your data, you can contact the Information Commissioner’s Office (ICO):

  • Website: www.ico.org.uk

  • Phone: 0303 123 1113

  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

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